This new RFID capability for Just Walk Out technology is a first-of-its-kind for checkout-free tech. And what we came up with is a new type of Just Walk Out technology store where customers can grab clothes, hats, shoes, and more-and simply walk out of the store through an exit gate (even while wearing their purchases) by tapping their credit or debit card, or hovering their palm over an Amazon One palm recognition device. Given its prevalence in retail supply chains, we decided to figure out a way RFID could benefit customers in a checkout-free environment. RFID technology has been around for decades and is typically used by stores to track and manage inventory. To address the unique nature of shopping for softlines, I’m happy to announce a new offering that combines the power of Just Walk Out technology and RFID. Customers want to see clothing on hangers, pick them up, feel the fabric, try them on, and may even return the items to other shelves or locations in the store. This means products like clothing need to be packaged in bags or boxes-but that’s not always the way people shop for soft goods. Just Walk Out technology uses cameras, shelf sensors, sensor fusion, and artificial intelligence (AI) technologies, like computer vision and generative AI to enable retailers to sell a wide range of products, such as food, beverages, groceries, home goods, and more.Īt computer vision-based checkout-free stores, products are arranged on shelves or tables so the system can see which items are being taken. Customers love being able to grab what they need and get on their way without having to wait in line, and store owners and retail operators have embraced the cost-efficiency and revenue-driving benefits of Just Walk Out technology. Now, the technology is a hit in entertainment venues, airports, universities, grocery and convenience stores, and stadiums across the U.S., UK, and Australia.
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